S3 Episode 3 - Carolina Veira
Welcome to season three of the Dr. B show sponsored by one 11 spa and aesthetic. Get more clicks media and transforming your way to success. Online course powered by aura consulting group. It is episode I interviewed Galena Veda diversity equity inclusion champion. Of course. So her work at CarMax heard her educational background.
We cover everything with an awesome interview. And of course her work with Hispanics. The Miami hub. So would that be and said, hope you enjoy the episode. Hi, Dr. B here are you struggling to get rid of stubborn fat, but don't want to have plastic surgery. One 11 spa and aesthetics non-invasive slimming massage can help you get the body you always wanted when 11 spa and aesthetics can also help you.
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Hey everyone. Welcome to another edition of the Dr. B show. I am honored to have the great Catalina Veda, Carina. How are you? Um, great. I'm great. Hi to thank you so much for having me. This is great. Uh, thank you. Amazing, amazing. Let's jump right into it. So, uh, tell, I guess the audience about yourself. Yeah, so I'm 100% Hispanic, 100% American.
I'm very proud Latina doing things here in Miami. Uh, I'm part of the care Mac's team. So I lead all those initiatives that have a social impact behind it. I just trying to help underserved communities and underserved can be. People with disabilities can be seniors can be Latinos, black communities, BiPAP communities.
So I'm very happy about the work that we're doing here. My background is in finance, just so you know. So I love numbers. I love KPIs and I love results, but I'm a results-oriented really focused on, results person. Um, and I love working in the community and I work advancing the agenda of diversity, equity and inclusion and belonging for all.
All people, particularly our Hispanic community it's in such need of representation. Right? So that's, that's the work that I'm currently doing and I belong to different associations and organizations. And that's how I got that. So we're going to get into that in a minute. So we'll, we'll start with CarMax first.
So I know you're the director of strategic partnerships when it comes to corporate social responsibility and. The tail a little bit and a little bit more. I know you kind of already said that in your first question, but can you write? Yeah, so basically we continue growing into new markets. We go into different states, uh, bring in this base value-based model of care, where we re.
Um, we are concerned with a holistic approach to health care. We want our patients, and our communities to be healthy and that's financially, mentally, and physically. Right. So everything that we do has that undertone. Um, but also I, I go in connect with chambers, with other organizations just to see where we can.
Develop initiatives where we can all win. Right? I do believe there's a sweet spot in everything that we do, or you can win. I can win and we can both win together, learn together, uh, prosper together. So that's what I'm doing with Cemex. Currently. Love it, love it, which is gonna tie into my next question.
So you're not busy enough. You're also a board member who would deliver the dream, uh, based out of your area in Florida. Can you elaborate on that? Yeah. So I'm actually a part of a couple of boards, but one of them is delivered the dream and they do wonderful work with the families and people who suffering from, uh, stream DCS, uh, a stream sickness, um, that can be, you know, uh, patients with cancer patients with some tone, some type of mental disability.
So what we do is. We offer, we used to offer retreats and now weekly, we can retreats for the patients and their families, but now we do everything virtual. I mean, COVID really changes the way that we serve our community. So now we host events virtually, but I'm part of the board. And my mission is to communicate and share the message about what the liberal dream does.
Um, and then it, it ties really well with helping others, with serving others, with helping them. The people who, um, do not have access to equal healthcare to education resources. So everything that comes to serving and, um, helping and so that, um, um, hard to be, um, I'm part to be a part of boards like. I love it.
And then I still a flag right behind you. So we'll talk about the Hispanic star, right? So they lead ambassadors from Miami. I know I'm involved a little bit, not as much as I should, but, uh, but tell us a little bit about Hispanic star and, and, and afterward, I guess part B of the question is how does that all tie into.
You will you overall, so I guess that's part one part, one Hispanic star part two. How does, how does it all tied together? So, so Hispanics start and hopefully, you know more about this. Um, also it's, it's more of a network of support. We want to show representation. We want to show, highlight the stories of success, your story.
I don't mind story our neighbors. Um, other professionals who also happen to be Hispanic because we, we, that's what we're lacking, right. When we are United and we see what we can be reflected on. Other people, other people who have achieved that, the success that we want for ourselves, then we get stronger as a community.
And, um, that's what Hispanics started this basically. Um, however, we also have more active roles where we are in the community providers. We have partnered with companies like bean Suntory, Procter, and gamble, PepsiCo bringing resources to the communities, uh, to the Hispanic communities, to underserved communities, but particularly, um, people who really need, especially after COVID-19, there was a lot of need, not only for a helping hand but also somebody who can be there and show support and just make sure that they know that we're all in this together.
So, uh, that has been. It has really connected me with great people like yourself and, um, you know, other people like Claudia and Nancy Santiago, and, uh, many, many that I can, I don't have time to name right now, but it will take the whole show, but it's, it's really, it has been wonderful to see that we're. We are a bigger community, that we thought we were.
We also, we always think that we're so little and the impact that we bring to our communities is so big and our power purchasing power, um, are the people who have, we have empowered that we still need more of that's that's what Hispanics are, is all about. Just showing who we are and what we bring to the table.
And that we have a voice in our voices out of powerful. Um, And to me, it has been a wonderful experience, but it ties to what I believe in personally, which is that representation, which is that we need to be seen. We need to be heard it to be taken into account and to be brought to the table. And if they don't let us sit at the table, Like, uh, we bring our own chairs or duffel bags, whatever it is, just sit there and, and be part of the conversation create allyships right.
It's not only, oh, we're Hispanic. We are only associated with Hispanics. No, were Hispanic. And we used to see it with all types of communities because they need to know about what, who we are just so when they make decisions, they also think about our needs. Uh, hopefully that's the sweet spot right there for, for all, all of us to win today.
Love it now. Great, great answer to those questions. So as a follow-up to that, I I'm, I'm a big component of volunteerism, right? Obviously, you are as well. So to, to the young person listening, why is volunteerism? So. It brings you, it creates a sense of community that goes beyond just talking about it. Right?
I mean, we, I truly believe that we were born with a purpose and, um, it's hard to find that purpose, however, it's not impossible, but when we do things, we do things because we believe in those things. We believe in the mission behind that in purpose, but we also want to do something that it's bigger than ourselves.
It's not only about me. It's not only about this limited amount of people. It's about the planet. It's about, uh, communities. It's about, uh, what w w how other people are feeling and how we can alleviate their suffering, even if it's for a little bit, um, or. They grow into bigger roles, into bigger dreams.
And so that's, that's what, what, what's important to me, basically. I agree with you a hundred percent. It's helped me professionally and personally, right. Uh, whether it's helping the cause of the organization and also the network piece to it. Absolutely. And then I was going to mention that, that you never know who you're going to connect with.
Um, there are great people out there doing great things too. And maybe they're CEOs and fortune 500 companies that you, you probably don't have access to on a regular basis, but because you're doing something like volunteering, that's when you can truly connect and they can truly know and get to know you better.
So. Exactly. Exactly. So I'm going to pivot the conversation a little bit. So I know you also a dabble, you know, have an entrepreneurial spirit. I know you're terribly strategic as a strategy. Strategic. How do you pronounce? A N E types of financial, cause me all the projects need to have a financial component and, and hopefully there's, we always make money, right?
Generate revenue. It's the only way that we can continue life, uh, in, in the business world. But that's the whole idea that you create these strategic projects, but there's always a financial component that allows you to, to continue doing better things. Yes. Yes. You want me to talk about that a little bit?
So it's more on the consulting side. Um, then talking to other organizations and other professionals about, uh, anything that really. To ERG and how to make them function better for your organization, but also consulting on the eye on how we can continue advancing the agenda of prosperity for, uh, bypass communities, more than anything.
And, um, there's also a component of project management and that it's not only not all done by me, but there are other people. And that business, but, um, I'm more, what I do particularly is either finance, um, business strategies, uh, ERG and the I that's my, my sweet spot ESG, basically ESG, environmental, social, and government.
Good. Good. Yeah. I, um, I never, I didn't finish the four-hour work week, but it talks about that, you know if you could automate it or delegate it, if not eliminate it. Right. So it talks, that's what it talks about. So wonderful. Yeah. If it's not if it's not adding value, right. Yeah. Yup. Yup. So I want to pivot a little bit into education, right?
You did dabble. You got get your bachelor's in accounting and MDA and management and finance from the York D'Youville university in Buffalo, New York. Oh, wow. Okay. And they're getting better and the bills are getting better. But to me, they are the best team, obviously, for obvious reasons. But, um, but, uh, yeah, I'm hoping that next year we go to no, absolutely. Do you want to promote your product or services to your target audience, but don't know how. Do you struggle with social media, marketing, and management?
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Get more clicks media.com. That's get more clicks media.com. And then you have your early pursuing a master's in international business and policy at the end of the year. So how has education, you know, prep you in your role or life today? Yeah, so I think it's, it's the basis of everything. Um, To me, education is fundamental for the growth of any human being.
And it's not only what you learn from the books, but the exposure that you get to, to what other people are thinking to ideas, to connections. It's another way of networking, right? It's connecting to those future leaders, but aligning what you already know. Uh, with has been what, with the resources, the tools, history, how other projects have worked, um, other, uh, business cases.
Um, so it, it truly adds value to you as a professional. Um, I don't think that. I mean the old way of doing business, people do not let you or do not open opportunities to you if they don't see that degree. Right. That's the old mentality. Now it's switching a little bit when they account for your experience, they, they take care of that, but, um, or they consider that, but.
Uh, education truly has been like a door to a new world, to me, in a sense, because of all those elements, right. Gaining knowledge, being more sure about what I know and who I am as a person, because of that knowledge, uh, connecting with other great minds, not only your, your classmates, but also your professors.
I mean, the. That's the biggest source of information they are and their ideas that our philosophy, their way of doing things. Um, and right now I'm doing this master at Georgetown and, and obviously, it's, it's being great because of what I'm learning, but it's also when you're going to when you have a nine to five job and other things that you're doing, right, like yourself and adding the another master's there, it's very challenging.
It forces you to get out of your comfort zone. So it's many, many things. Education means a lot to me. I encourage everyone, to go for it, to whatever their dreams are and to really make them happen. Um, but obviously I, I'm also aware that it's a component. Uh, you have to get ready. Education gets you ready for that opportunity, but you also need to take action.
You also need to look for those opportunities. You also need to knock on doors and not be afraid of doing that. You also need to connect with others. You will also need to connect with others who are going to make you be better. Right? I mean, I know that if I connect with you, Heidi, it's because we. We have not necessarily lifted more but experienced some things that have made you realize, okay.
Yeah, it's great that I'm here, but I need to continue learning. And that, that, that continuation of that learning process, it's so good for you, you, then you realize, oh my God, I still need to know this. And I want to learn more about this subject then. I know, I, I thought I knew so much. And in reality, I know so little.
I don't think I'll ever stop learning just because I love it so much. I find it so encouraging, uh, in, in, so, but it's been a decisive, uh, aspect of my life, right. Without that education, I don't think I would have been, uh, even considered thought of, for some of the opportunities that have presented in mind.
I agree, a hundred percent I'm from that school education is a foundation for everything. And if it wasn't for my doctorate, it definitely not open up doors to books or podcasts or speaking engagements or post-Bonica or Hispanic star or, or Hispanic chamber here locally. So yeah, I always locate everything right.
Without that, that sets the tone, right. For everything. And. And, and, you know, one high though, it happens a lot with our community that we think, well, a, or we don't need it. It's not, it's not important. Um, or, oh my God, it's so expensive because I hear that a lot. Oh, why am I going to incur that expense? But the return on investment on bad expenses is so much bigger to just mention a few of the things that you've accomplished.
Right? I mean, books, uh, the, obviously you do consulting work whenever you're, you're being asked to do it. I mean, and, and, but you are, you become that SME that everybody's looking up to and everybody wants in their company. So it's so, so important. And, and those who hesitate about, um, Getting that student known to get that master's or that doctorate, I would encourage them to just go for it.
I mean, go and do it. Cause you, you don't know how many doors will be open, we'll be open and to you because of that knowledge and that expertise that you're going to. Absolutely. So thank you. Thank you. For those words of encouragement, you also have a podcast, right. Or a show telling us about that. Yeah, it's so, uh, it's called and it's a life, uh, on LinkedIn.
I usually do lives and then I grabbed that information and that valuable conversation and put it into a podcast. And I found that find that, uh, it's taking me to new markets. I just. Came back from London and they were telling me, oh yeah, I listened to your podcast. And it's so informative. And, and there are people in like Singapore listening to it and you never know.
Right? I mean, it's, you must know about that too. You never know that listening, but the intention behind that podcast was the same thing as just to show representation. And sometimes I hear people say, oh, but where are the Latinos here in Miami? It's different. Right. We're the majority of. Are Hispanics and, and, um, 75% are Hispanics in Miami.
Um, and then you move a little north a little bit north, and it's your 40%, but overall we're only 18% of the population here in the U S um, we're growing and we're going to be growing exponentially, but we still need to show. Who we are. And not only to those who don't know much about our culture and who we are, but also to ourselves, to our own, uh, Hispanic brothers and sisters, because.
There's a lack of, um, ownership of our voices. There's a lack of, uh, representation in a sense that we don't believe in ourselves. We don't think that we're capable of great things. We think that, um, we're too, we, we have been raised to be too quiet to not speak about who we are, what we bring to the table.
And I think that's what has put us in that position where we're behind other groups instead of. At the same level as other groups. Um, so the intention with my podcast is just, Hey, I want to learn more about Heidel and I want to know, uh, what he's doing, and I want to know what did it take for you to get that doctorate and, and, and, uh, the impact that you're creating in your community and overall in the world because we all have a legacy and we're all leaving behind.
And that legacy should be about empathy should be alone. Love should be about kindness, but also about the bad-ass is that we are because we've accomplished so much. And that's the purpose of it. Love it. Love it. I love it. I love the purpose. Mine's a little different. I bought almost the same thing though.
I highlight Hispanic entrepreneurs or just entrepreneurs in general. Locally here in the New York, New Jersey area they are doing great things, but just for some reason, just not heard her, right. Not enough, uh, uh, noise about being taught about, and I appreciate the work that you do cause we need more of that.
And it's funny because some people may say, oh no, but somebody else is already doing it. Yeah. But they're not going to be doing it the way that you do it. So if you want to go ahead and share the love, she spread the word about what cool Hispanics are doing in your town. Go for it. Exactly. Exactly. So what's next for you?
So you have a show, you have all these endeavors what's next for you. I think I'm going to continue working on advancing the same agenda. We need all the representation. We need all our voices together. So I, I, I have my, my sweet spot there. Um, I, uh, I want to continue to represent them. I find that encouraging.
I find that, um, like my mission is tied to, to that to make sure that, that, uh, that we know we are all that, that we know that we deserve all the great things that particularly Latina women, um, have to be heard and they deserve to be in all the places where decisions are being made. Right. And boards and organizations and Bebe roles, executive roles, all that stuff.
So I'm going to continue doing that work. Um, uh, I continue working for, I will hopefully continue working for this organization, but I will always work for companies that are aligned to my values and aligned to, to my mission in life. Um, And then I will continue with the podcast because it has been a wonderful experience.
It has allowed me to meet amazing people, um, in, in, I started with Hispanics, but I'm also thinking of expanding into other allies and in groups because we need those. We need that allyship, uh, and doing the consulting, the consulting thing, we need voices, right? We need, we need to be in those conversations.
Speaking engagements where we can highlight, uh, all the work that we do. So yeah, I'll continue doing that and hopefully expand into new and bigger areas here. Good, good. How can people contact you if they want to get in touch with you? So there are a few ways. Um, I'm very active on LinkedIn. Uh, just like Heidel is so you can find me as kind of.
Um, Veda, uh, that's the best way to find me, but also in social media, as getaway data, because you know, people call me Gado as well. Uh, that's short for Catalina and, um, that's Instagram more than anything, Instagram, a little bit of Facebook. I'm not a big Facebook person, but yeah, in that, any of those.
Coming in as a pleasure, awesome conversation, and a lot of nuggets, you dropped a lot of nuggets for a hopefully, but at the end of the day, it's important for us to know more about who we are, what we bring to the table and that our voices are very powerful and that representation does matter. We do need to align.
Who we are, but also we need to show to the world what would have made up for it. We're awesome. People whose what's not to love. Right? Absolutely. Absolutely. Currently, no, it's been a pleasure. Thank you for being on my show. Thank you so much. Thank you. Appreciate it. Take care. Has the pandemic changed the way you prospect today?
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That concludes our episode of the Dr. B show with Carolina Veira. Hope you enjoyed our amazing conversation and just like how she's a big network or you should be too. Why? Because you want to obtain leads, why you want to improve your pipeline, why you want to transform your business and transform your way to success.
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